The differences between a tabloid and broadsheet

In this essay, I will attempt to discuss and go over the differences in what makes a tabloid separate to that of a broadsheet as well as point out key similarities which they both share.

Featured: The Guardian (Broadsheet), The Daily Mirror (Tabloid)
The similarities –

For an ordinary person, these two wouldn’t look any different to a each other as both are generally called and fall under the category of a newspaper but to a journalist’s eyes and publishers, there are key differences and similarities within.

For example, the broadsheet and tabloid both have a Masthead. A masthead is essentially the title of the newspaper, so in this case it would be “The Guardian” and “Daily Mirror”. A masthead is important because it allows the reader to know what company has published that newspaper and is featured in both a tabloids and broadsheets as seen here.

Another similarity that both styles of newspapers share is that both front covers contain more than one story. This is important to note because despite both featuring multiple stories in which the person can read, on the tabloid, the short written pieces are used as a Lure. This is where the reader is pulled into the featured written piece by the teasing of the text accompanied by an image to give further incite to the story. Lure’s are also effective because they pull in and tell the viewer which page it can be found on specifically, which helps with navigation. This is also done on a broadsheet but not in a colourful and eye catching way as a broadsheet tries to maintain a more professional standard.

To follow up on the similarities of what both the broadsheet and tabloid share, both include By-lines as part of what’s required when writing an article. The author/s names are written at the top of the article below the headline and stand-first which makes up the by-line. It allows you, as a reader, to know who wrote the article.

Whilst on the topic of similarities, it is worthy to note that both the broadsheet and tabloid feature a date of which they were published, the price of how much it costs as well as where it was published from in the broadsheets case. Its also possible for one to feature a telephone number in which can be contacted for inquires about the paper itself.

The differences –

Differences are few and far between to the average eye and reader of a newspaper but there are few technical and in-house terminologies used in a broadsheet which might not necessarily be used in a tabloid, as well as the content being different.

Earlier, I mentioned that a broadsheet takes are more professional and formal look to its design and this is true. Broadsheets also used to be larger in size but are now for the most part printed in the same size of that of a tabloid.

Some key differences include:
  • Broadsheets are advertised and aimed at higher social groups whereas a tabloid is aimed at lower social groupings.
  • Broadsheets focus on political, international and reviews of culture such as opera but a tabloid uses gimmicks such as free travel tickets, bingo games and surveys to attract readers.
  • Tabloids use puns and jokes in their headlines which have been cleverly crafted relating to the story. Broadsheets don’t do this and feature a serious headline alongside more sophisticated language overall.

To follow up on my last point, a tabloid will focus on shorter articles and incorporate more pictures but a broadsheet will have longer articles which are more detailed and go more in-depth.

In the image displayed of the tabloid, it doesn’t particularly feature anything like a bingo ad but you can tell by the language used that it definitely features a lower standard of writing as well as shorter and bolder headlines to catch the viewers attention and keep it to a standard of which anyone could read.
This is the key difference of a broadsheet to a tabloid as is true in that broadsheets typically have a higher level of readership and feature content that of a mature matter opposed to what a tabloid publishes.

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